Lady Americana Partners with Hong Kong Company for Chinese Distribution

December 7, 2008  by in UnCategorized   

By Home Furnishings Business in Bedding on December 2008 Bedding producer Lady Americana has signed a 10-year licensing deal with a Hong Kong manufacturing company to distribute the line in China.

Shenzhen Archi Furnishings Mfty. Co. Ltd. is a subsidiary of Airland Enterprise Co. Ltd. and manufactures spring mattresses.

“We are excited to have such a dedicated firm as our licensee in the massive markets of China, Hong Kong and Macao,” said Kerry Tramel, president of Lady Americana. “Their production and distribution network is one of the finest in the industry.”

Lady Americana has a global presence with licensees in North America, Australia, Asia and the Middle East.

“The Chinese market is enthused about American imports, and Lady Americana reinforces the American identity starting with its name,” said Allen Hang, managing director of SAFMCL. “They are an all-American specialty bedding company with a wide range of products, a perfect fit for us.”

Hang said SAFMCL plans to introduced the line in mid- to late December beginning with the company’s Millionaire, Elite and Backmaster collections.

Lady Americana looked at several groups before partnering with SAFMCL, according to Sarfraz Shaikh, vice president of marketing and international licensing for Lady Americana.

“They have an excellent research and design team coupled with a highly developed distribution network,” Shaikh said. “What also interested us was the commitment to environmental preservation which echoes with our Eco-Comfort initiative.”