Denver Mattress Teams with Salvation Army

November 30, 2008  by in UnCategorized   

By Home Furnishings Business in Bedding on December 2008 Denver Mattress Company, a unit of Furniture Row, expects to raise about $180,000 for the Salvation Army through an in-store campaign at 16 Colorado locations and a store in San Angelo, Texas.

The campaign called Operation Rest Assured is the eighth charity alliance with the Salvation Army. Participating Denver Mattress stores will donate $20 for each mattress sold from Nov. 27 to Dec. 31.

“The Denver Mattress Company’s donations make a positive impact on communities, helping people become self-sufficient again,” said Maj. Victor Doughty, divisional commander of The Salvation Army’s Intermountain Division. “With the help of the Denver Mattress Company and Operation Rest Assured, we will reach more than 50,000 people this year with shelter, food, rent assistance and many other services.”

The alliance includes a fundraising awareness effort in which Denver Mattress will underwrite newspaper and television advertising in the participating markets. Denver Mattress has more than 140 locations across the country.