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WHFA Partners with Banner Marketing
April 1,
2010 by in UnCategorized 
By Home Furnishings Business in Internet on April 2, 2010
The Western Home Furnishings Association has partnered with Banner Marketing, an integrated marketing and advertising firm in Spokane, Wash., to develop and enhance the marketing efforts of its nearly 800 independent home furnishings retailers.
"We chose Banner as our preferred partner because of their profound knowledge in the home furnishings industry," said Sharron Bradley, executive director of the WHFA. "Banner brings more than 25 years of experience and has clearly developed a program that brings measurable results to furniture dealers."
The WHFA represents independent dealers across 12 western states. The association offers its members business solutions and support by providing information, programs and services that improve business opportunities and management practices.
"We are excited to help WHFA members grow their businesses through innovative marketing," said John Dresel, CEO and owner of Banner Marketing. "We aim to create everything a small business needs to set-up, maintain, track and analyze the effectiveness of an overall advertising program by integrating traditional media with their Web site."
Banner creates traditional marketing pieces such as attractive circulars that are seen in Sunday newspapers, but it takes marketing several steps further by also building cutting-edge Web sites for furniture retailers that are based on intuitive consumer shopping behavior. Banner provides twice-monthly updates to the Web sites, saving the furniture retailers time and effort, that align with the stores current promotions. The Web sites have built-in features such as: product descriptions that are search engine optimized; data collection; coupon functionality; and viral elements.
"What really makes Banner different, is our ability to observe consumer behavior, aggregate the information by geographic territory and then react in real time, updating a business' Web site based on these behaviors to generate additional traffic to the retailer," Dresel said.