Jordan's "Monster" Deal

April 1, 2010  by in UnCategorized   

By Home Furnishings Business in Advertising on April 2, 2010

Jordan's Furniture, Avon, Mass., has launched another in its series of "Monster" promotional campaigns, the Boston Globe reported Thursday.

This time around, customers who make a purchase at Jordan's Boston-area stores through May 2 won't have to pay for their merchandise if a Boston Red Sox player hits the image of a Jordan's Furniture baseball on the company sign at Fenway Park between July 15 and the end of the regular season on Oct. 3.

The sign measures 6 feet by 12 feet and is 421 feet from home plate. The only restrictions are that the ball cannot bounce off a bleacher seat or a fan's hands.

"Jordan's has always found ways to touch their customers with their corny, slap-dash humorous ads," said Chris Cakebread, a Boston University advertising professor, in the report.

If the Red Sox don't hit the baseball image on Jordan's sign this season, Jordan's will give customers who shopped at the chain during the promotional period a coupon worth 20 percent off any future purchase.