Savoir Beds Targets U.S. Market

April 1, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on April 2, 2010

Luxury British mattress and bed manufacturer Savoir Furniture is targeting the U.S. Market with beds starting at $8,250 retail.

The company was originally commissioned in 1905 to produce beds for the world's grandest hotel of its time, The Savoy in London, and the timing of the U.S. debut coincides with the reopening this summer of The Savoy after a $200 million renovation.

Following openings in Austin, Texas, with Dream Bed in February, Scottsdale (Parnian Furniture) and Miami (ThreadCount) in April, New York City and Dallas in May and June, five additional locations are scheduled to open during the year.

Alistair Hughes, owner and CEO of the British based company, feels that Savoir's presence in the U.S. market is timely.
 
"Savoir represents a smart investment in healthy living and smart economics. Our mattresses are custom made of superior quality, all natural materials and crafted to last a lifetime," Hughes said. "The mattresses are ergonomically better for the body and mind, free of toxins and allergens, and showcase our artisans' meticulous skills gleaned over the course of 100 years."

The road to retail thus began as the rich and famous personally commissioned beds after sleeping on Savoir products in fine hotels. Clients include the Aga Khan, the Rothschild family, Oprah Winfrey, Madonna, Elton John, Emma Thompson, and many more celebrities.

Savoir Beds are handcrafted by one artisan from start to finish and completely individualized to meet height, weight, body and design needs of each client. For couples requiring different levels of support, two differently tensioned and upholstered mattresses are lined and zipped together to bring comfort to both. Every Savoir order is a custom order. Frames and mattresses and even bed fabrications are all individualized for each client, though Savoir has a collection of these from which to choose.

"The new economy is all about shifting perceptions," Hughes said. "People spend thousands on a watch or vacation, and more on a car, but they are reluctant to invest in something in which they spend a third of their lives. Savoir is not about selling beds; it is about selling quality of life through sound, peaceful sleep."