Jordan’s Sued Over Red Sox Promotion

November 10, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on November 2008 Jordan’s Furniture, Avon, Mass., faces a lawsuit over its “Monster Sweep” promotion, which involved a money-back promise to some customers if the Boston Red Sox won October’s World Series in a sweep, the Gloucester Daily Times, reported last week.

Salem lawyer John Yasi filed the suit on behalf of Gisela Levin, who bought almost $5,000 worth of furniture at Jordan’s during the promotion, which ran March to May.

Yasi contends that the promotion was essentially gambling and hopes to expand his role as attorney for an entire class, which would include almost anyone buying furniture from Jordan’s during the promotion.

Jordan’s CEO Eliot Tatelman issued a press release in reaction to the lawsuit.

“Both a state and federal judge have already ruled in our favor on this issue,” he said in the release. “At Jordan’s, buying furniture is not a game of chance. All of our customers paid the same ‘under prices’ for their furniture—whether or not they participated in the Red Sox promotion—and each of them received the high-quality furniture Jordan’s is known for. Calling that a lottery is absolutely ridiculous.”