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Schroeder to Head Stanley Design; Adam Tilley Joins for Product Management

By Home Furnishings Business in Case Goods on November 2008 Stanley Furniture Co., Stanleytown, Va., has promoted Rick Schroeder to vice president of design; and Adam Tilley has joined the case goods vendor as vice president of product management for adult product lines.

Both report to Glenn Prillaman, executive vice president of marketing and sales.

Schroeder joined Stanley Furniture in 2002 and will now be responsible for coordinating design efforts across all product lines as well as managing the efforts of both internal and external design staff.

“Rick has played a very important role in the development of our product, as all of our designers do, since he joined us,” Prillaman said. “We have a talented team of design professionals focused on providing our retailers with styles that inspire today’s consumers within our price range. With Rick coordinating the various design efforts we have underway at any given time across our diverse product lines, Stanley is a more efficient company.”

Tilley formerly served as director of merchandising for Thomasville Furniture, where he was responsible for merchandising, pricing and design direction. He also was a sales representative for Henredon after beginning his career in home furnishings as a retail sales associate for Robb and Stucky. Tilley will be responsible for developing and managing all adult product lines. Kelly Cain, vice president and product manager, reports to Tilley.

“With his experience in managing product development for a broad array of products within our same price segment, Adam will bring a fresh perspective to our efforts,” Prillaman said. “He understands our target consumer and we look forward to the contributions he will make to the many other areas of our business.”


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