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Denver Mattress Benefits Rescue Missions With November Event

By Home Furnishings Business in Bedding on November 2008 Furniture Row’s Denver Mattress Company will donate $20 for every mattress it sells from Nov. 1 through Nov. 27 as part of an event officials said will raise up to $150,000 for more than 50 rescue missions and charitable groups throughout the United States, the retailer announced Friday.

The company will also support its direct donation with an awareness effort on behalf of the missions through newspaper and television advertising during the period. Denver Mattress Company, which manufacturers and sells its own private-label brands, is part of one of the country’s largest, family-owned furniture and bedding retail chains. Furniture Row has more than 330 stores in 30 states.


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