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Aspenhome Customers Can Now “Ask Watson”

By Home Furnishings Business in Case Goods on October 2008 Case goods, occasional and leather vendor Aspenhome, Phoenix, Ariz., announced on Monday the launch of “Ask Watson,” the new name of its customer service department, and a new approach to getting information to its retail customers quickly and accurately.

“Many times dealers need an answer and they need it quickly,” said Yvonne Aranda, aspenhome’s recently promoted director of customer services. “Ask Watson is our solution to that problem. We have added new Watson specialists and each member of our customer service team has been trained in the Watson Techniques to find, locate and solve.”

“We created a recognizable icon that dealers can easily spot on our Web site to immediately get their information,” said Renee Loper, director of marketing and communications. “Symbolic communications are very effective in our fast paced Internet world. Our Watson character personalizes this very important process while making information available 24/7.”

The new Ask Watson on-line service will be available to dealers by logging on to www.aspenhome.net and clicking on the Dealers menu. Watson will not only answer dealer questions but also allow them to access on-line order information seven-days-a-week around-the-clock as well as check order status and inventory levels. Dealers will be able to track orders as well as receive estimated ship dates so they can let their customers know when their furniture will be arriving.


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