Sligh Enters Bedroom Furniture for High Point Market

March 30, 2010  by in UnCategorized   

By Home Furnishings Business in Bedroom on March 31, 2010 Sligh Furniture, Holland, Mich., will launch its first bedroom in decades at High Point with Laredo. The collection, based on a best-selling home office and home entertainment design already is in production.

Consumer demand for the category inspired the move. Rob Sligh, the company's chairman and CEO, spoke with consumers both in person and through his "Ask Rob" interactive communication feature on Sligh's Web site, and kept hearing requests for bedroom furniture that had the same quality and innovations found in the company's home office, home entertainment and home living collections. 

Others wanted to update or add to the bedroom pieces they already had, pieces that had been crafted by Sligh Furniture a generation or two earlier when the company was a major player in the category.

Laredo's signature piece is an arched panel bed available in queen, king and California king, inset with a dark antique bronze metal scroll design, substantial square posts with three-tiered finials, and raised panels on the headboard and optional footboard.

Other pieces include a 54-inch tall chest and a 46-inch tall double dresser with the height to multitask as a media bureau. The double dresser's top center drawer front flips down to reveal a storage area for a DVD player and its remote control.

The collection also has a lift-top TV cabinet with inlaid marquetry on both sides and faux drawer drop-down doors concealing the electronics storage area, making it suited for use at the foot of the bed, as a room divider or along a wall. The TV console comes with Sligh's SmartEye infrared technology, and the lift mechanism is activated with the consumer's remote control.

Retail prices will range from $2,400 to $2,700 for a complete bed.

"Our retailers who have previewed the collection have been enthusiastic," Sligh said. "The design, the price and the quality, coupled with consumers' desires gave us the confidence to put the Laredo bedroom into production before Market."

Sligh expects the Laredo bedroom to be available at retail in fall 2010.