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Furniture.com Hires COO

By Home Furnishings Business in Furniture Retailing on October 2008 Furniture.com, which provides e-commerce capabilities for several retailers, announced Monday that it has hired telecommunications industry executive Morgan Woodruff as chief operating officer.

Prior to joining Waltham, Mass.-based Furniture.com, Woodruff was general manager and senior executive vice president of Owera, a telecommunications software company. He was previously vice president of sales and marketing for Global IP Sound.

At Furniture.com, Woodruff will be primarily responsible for driving results for clients and new business development. The company’s Monday news release said the company has grown dramatically in the last 12 months and has added clients outside its base of furniture retailers. The company’s clients have more than $2 billion in brick-and-mortar sales.

“The e-tail market continues to evolve as consumers move more of their spending online. Bricks and mortar retailers with difficult e-commerce challenges continue to turn to Furniture.com to capture this opportunity,” said Furniture.com President and CEO Carl Prindle “Our growth reflects our ability to help our customers monetize this trend. Morgan’s track record for scaling organizations through times of significant growth will be a tremendous asset to the company and our clients as we continue to evolve.”


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