Shadow Mountain to Debut Woolrich Collection

October 8, 2008  by in UnCategorized   

By Home Furnishings Business in Case Goods on October 2008 Shadow Mountain will introduce Heritage Loft, its first collection under a new furniture license with outdoor apparel maker Woolrich, at High Point Market, Oct. 20-26.

Heritage Loft includes around 35 pieces of bedroom, dining, and occasional items featuring hand-planed mahogany solids and veneers, double-stitched full-grain leather, wood-on-wood drawer guides, and hand-forged iron accents, with a dark, deeply distressed finish. Approximate retail prices range from $799 for a bachelor’s chest to $1,999 for a leather paneled bed framed in iron. The collection’s smaller scale is tailored for use in condos, town homes, apartments, and other smaller dwellings, yet will still offer ample size and storage in larger homes as well.

An exclusive new line of Woolrich indoor hand-tufted wool rugs also will be on display to complement Heritage Loft. Available in two styles and three popular sizes, the rugs bring an added dimension of warmth to the collection.

Sharon Kepley, licensing manager of home furnishings for Woolrich, said, “Our newest venture with Shadow Mountain is like a breath of fresh air—with an innovative lifestyle look for the way many consumers want to live today—casual rustic, and with an outdoor ambience.”

Shadow Mountain President and CEO Chad M. Turney said, “Our partnership with Woolrich shows the importance of the rustic lifestyle both companies represent in the marketplace. We’re excited to be able to launch our first collection, Heritage Loft, that is targeted toward the more urban consumer that fills a void within our niche. We look forward to complementing the highly successful brand of Woolrich.

The Heritage Loft upholstery line is set to debut at Las Vegas Market in February. Woolrich switched its furniture license to Shadow Mountain from Lexington Home Brands. Shadow Mountain’s showroom is space 309 of Market Square.