Webinar: How to Avoid “Greenwashing”

October 8, 2008  by in UnCategorized   

By Home Furnishings Business in on October 2008 Susan Inglis and Jeffrey Hiller of the Sustainable Furniture Council will present a Webinar, “Selling Green: How to Avoid Greenwashing,” Thursday, Oct. 14, 11 a.m.-noon (CDT).

“Greenwashing,” the practice of making general, commonly misleading claims about a product’s environmental friendliness, is on the rise along with consumer interest in green home furnishings, the event’s organizers say. The Sustainable Furnishings Council fielded a consumer study in July 2008 to better understand awareness, attitudes and behavior among the general public, including purchase interest and price sensitivity. This webinar combines the research results with some simple, practical recommendations on what to look for to ensure that retailers and vendors understand and communicate the most important elements with accuracy and authority.

Space is limited. Click here to reserve a space. Complete step 1 of the registration process by filling in the short form. Participants then will be automatically directed to the Shops at GMI to complete your registration by purchasing the webinar.

There are three options at the Shops at GMI:

• Window Fashions Certified Professionals members with dues current, should enter their 4 digit member number, click on “webinar,” and purchase the webinar.

• WFCP members but not current with dues, who wish to make your dues/membership current, should click on the button “Enroll and Shop,” and then click on webinar for purchase. Dues of $125 will be added to the purchase.

• WFCP non-current members who don’t wish to be current, or non-members who don’t wish to join, should scroll down to the “Shop as Non-Member” button, and then click on “webinar” to purchase the webinar.

A confirmation e-mail will follow containing information about joining the webinar.

System requirements for PC-based attendees are Windows 2000, XP Home, XP Pro, 2003 Server, Vista. Macintosh-based attendees need Mac OS X 10.4 (Tiger) or newer.