Profitsystems Forms Alliance With The Lively Merchant

October 7, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 2008 Profitsystems, which provides software to furniture retailers, has teamed with The Lively Merchant consulting firm in a new working relationship, the companies announced Tuesday.

The companies are teaming up to address issues such as preparing stores to transition to a next generation and effective marketing. Lively specializes in generational transfer consulting.

“Many owners of businesses in the home furnishings industry are second and third generation,” said Wayne McMahon, vice president, Profitsystems, Colorado Springs, Col. “Being able to offer a clear plan on transitioning the business to the next generation is vital to the continued success of these businesses. Providing a path to this transition will be a huge benefit to our clients.”

The two companies also will be joining efforts in developing marketing campaigns for retailers. Profitsystems’ e-Marketing is designed to offer retailers an organized way to utilize their client base for specified marketing efforts, and The Lively Merchant has a unique copyrighted 47-point how-to manual for big event sales. These will be offered as an exclusive mix that will highlight the best of both programs.

“Advertising and marketing are evolving at an incredible pace,” said David Lively, owner of The Lively Merchant, Lancaster, Ohio. “Many business owners are busy keeping up with the retail furniture industry and just do not have the time to keep up on all of the new avenues available in the advertising and marketing arenas. Our two companies have a unique opportunity to do the work that is necessary to bring the newest and most successful campaigns to the retailer.”

Profitsystems and The Lively Merchant will remain independent companies although future projects will be developed to capitalize on the strengths of each.