GE Money, Furniture First Team Up for Consumer Financing

October 6, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 2008 GE Money and the retail buying group Furniture First have reached a multi-year agreement to provide consumer financing services through the Furniture First’s independent retailer locations across the United States.

The private label credit cards, issued through GE Money’s Sales Finance unit, provide homeowners extended terms and special financing promotions with no annual fee. The service is available through in-store application using GE Money’s online finance management system AdvanceDesk, which also gives cardholders online account management.

“Selecting GE Money’s financing program was an easy decision for Furniture First members,” said Bill Hartman, president of Furniture First. “Their experience in providing credit solutions that meet the needs of businesses and consumers alike brings added value to our retailers and their customers.”

Furniture First has 167 retailer-stockholders with 346 stores in 44 states. Collectively, Furniture First possesses $1.5 billion in industry buying power.

“Our expertise in financial services dates back more than 75 years,” said James Seger, vice president of the Home Furnishings industry for GE Money, sales finance. “We’re pleased to work with Furniture First to provide their customers a tool to purchase the home furnishings they want and need.”