Welsh to Manage Verlo Store Merchandising; Haraldson to Run Customer Service

October 2, 2008  by in UnCategorized   

By Home Furnishings Business in Bedding on October 2008 Jennifer Welsh has joined Verlo Mattress Factory Stores, Fort Atkinson, Wis., as retail environment and merchandising manager; and Britta Haraldson has come on board as administrative assistant and customer service manager.

In her new position, Welsh will assist Vice President Keith Mackey in executing in-store experiences and activities. Welsh will also research and report local market conditions to determine consumer experience and expectations as well as implementing any necessary corrective programs.

Welsh began her career in Kailua-Kona, Hawaii, where she was the marketing and advertising coordinator for Kapalua Resort. Welsh planned and executed national and local ad placement for print, online and broadcast media. Her other host of duties included: coordinating ad development, design, copywriting and proofing for print and online advertising; managing lead generation and tracking ROI for direct mail and online marketing campaigns; and developing new product literature, collateral materials, signage, exhibits and product displays.

“I am thrilled to be part of the Verlo team and look forward to using my marketing background to drive traffic to the stores and create the perfect ambiance to the showrooms,” Welsh said.

Haraldsonbrings nearly 10 years of experience to Verlo, having previously worked in the food, beverage and retail sector. As the face for Verlo customer service, Haraldson acts as a mediator between franchise stores and customers to resolve customer issues in addition to her administrative duties.

Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct mattress retailer. Verlo’s business model in specialty bedding sustains the retail framework for custom-built mattresses, ornamental design beds, futon mattresses, assorted futon covers, futon frames, bolsters and pillows. Verlo has a concentrated retail presence in the Midwest with stores expanding as far west as Colorado and as far south as Texas.