Sleep Studio Introduces New Product Technology

March 29, 2010  by in UnCategorized   

By Home Furnishings Business in Bedding on March 30, 2010

Specialty sleep products vendor Sleep Studio LLC has introduced a new material called ViscoFresh Hybrid with a unique blend of latex and memory foam that provides greater support, comfort and durability than either material by itself. This new material is now available in a line of mattresses, pillows and toppers.

A company release said independent lab tests confirm a 40 percent improved support factor from the new ViscoFresh Hybrid material over traditional memory foam. The new material conforms like memory foam with excellent pressure relief results and supports like latex. The result is the comfort of memory foam without the sinking feeling many consumers dislike.

Previously consumers wanting a latex visco combination had to rely on layers of each component glued together inside the mattress, which compromised comfort and long-term performance. Sleep Studio said ViscoFresh Hybrid also offers significant advantages over traditional latex with greater tensile strength and longer life, thus eliminating the tearing and crumbling often experienced with latex; and eliminates the allergy concerns and "bouncy" feeling often associated with latex.

"Independent research shows that when purchasing memory foam consumers are driven by a desire for greater comfort and better support," said Sleep Studio President Michael Rothbard. "With our ViscoFresh® Hybrid consumers can finally get what they are looking for."

ViscoFresh uses plant-based ingredients in its formulation, including a castor bean derivative in lieu of soy. ViscoFresh also uses a proprietary anti-microbial treatment called MicroSafe, which Sleep Studio says is more eco-friendly than the more commonly used UltraFresh.

The new ViscoFresh mattresses and pillows will be branded SleepJoy with the tagline of "Wake up happy!"

The SleepJoy ViscoFresh Hybrid material is available in an assortment of mattresses, toppers and pillows. Mattress sets begin at $1,499 (queen), toppers from $149 (queen) and the pillows at $50.