Pink Chairs Benefit Breast Cancer Research

October 1, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 2008 Building on the success of a successful promotion that raises money to fight breast cancer, National Business Furniture, Milwaukee, Wisc., and its Officefurniture.com unit are selling pink chairs and donating 15 percent of the proceeds to breast cancer research.

The vivid pink chairs are being offered in the NBF catalog and Officefurniture.com Web site through the end of the year. In an expansion of the promotion, NBF is also offering a pink teacher’s stool that features a tablet arm and a pink round stool that is commonly used in medical offices. The program kicked off Wednesday to coincide with National Breast Cancer Awareness Month.

“The response from our customers to our pink chair program has been fantastic,” NBF President Kent Anderson said. “It’s fun to take an ordinary product like an office chair and turn it into something special. People love the idea of buying a pink chair because it’s unique and it helps a worthy cause.”