Harlem Furniture Adopts The RoomPlace Banner

June 19, 2008  by in UnCategorized   

By Home Furnishings Business in Motion Upholstery on June 2008 As part of a new marketing campaign, Lombard, Ill.-based The RoomPlace at Harlem Furniture, which has a history dating to 1912, will streamline its official name to “The RoomPlace.”

The company has grown from a single store in Chicago in 1985 to 17 showrooms in the Chicago area, two in Indianapolis and one each in Merrillville, Ind., and Mishawaka, Ind.

The new name announced Thursday comes as the company launches a new marketing campaign titled “Live What’s Next” that extends from advertising to a merchandise lineup it describes as conducive to today’s ever-changing lifestyle trends.

“There’s more to furniture than just tables and chairs,” said CEO Bruce Berman in a news release. “It should be something that complements and enhances your way of life, focusing on needs beyond simply being somewhere to sit, eat or sleep.”

He said the approach extends to power reclining seating that enhances the home theater experience and modular pieces that can be rearranged easily for different entertaining occasions.