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Green Front Launches New Web Site with Ulanguzi Creative

By Home Furnishings Business in Furniture Retailing on June 2008 Green Front Furniture, Farmville, Va., has launched a new Web site, www.greenfront.com, which was created by Ulanguzi Creative Strategies of Raleigh, N.C. Green Front also has two satellite stores in Manassas, Va., and Raleigh, N.C.

Green Front has 15 warehouses with more than 700,000 square feet of space for furniture, and a large selection of Indian, Persian and Oriental rugs. The retailer pulls from a country-wide client base, many of whom visit one of the three locations after finding the company via the Internet.

Green Front’s Web site did not match the quality and level of service that the company delivers in-store, and Ulanguzi delivered a site that makes the visitor feel as if they are in the midst of the enormous selection of quality furniture.

“We can’t say enough about Ulanguzi and the Web site they’ve delivered to us,” said Richard Cralle Jr. of Green Front Furniture. “Our focus since the 1960s has been quality customer service and a superior product. Now, our Web site reflects our in-store philosophy.”


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