Vera Company Expands into Home Furnishings

June 17, 2008  by in UnCategorized   

By Home Furnishings Business in on June 2008 The Vera Company, Atlanta, a contemporary lifestyle brand based on the art of Vera Neumann, has announced the creation of its new Home Division. Kathleen Schaag Haffamier has been named vice president of the Home Division.

As an artist, Vera Neumann was well-known for her bold use of color and uplifting designs. Today, showcased on virtually any medium and functioning in any number of everyday purposes, Vera designs may be seen in fashion apparel and accessories, tabletop accents, home linens and paper goods. In 2005, fashion industry veteran Susan Seid bought all the design assets including original artwork, trademarks and copyrights to over 7,000 designs.

With more than 30 years of experience in the home décor industry, Haffamier will assist in revitalizing the Vera brand in the home arena and will develop licensing relationships with manufacturers and retailers. Her background includes design, manufacturing and retailing. As an executive with Home Depot, she played a significant role in developing Home Depot EXPO. During the last five years, she consulted with both domestic and international retailers and manufacturers in the home décor arena. 

“Kathy brings a wealth of knowledge and experience of the industry, as well as a passion for Vera’s designs and the company’s future,” said Seid, president of Vera Company. “Her background in the home décor industry brings both seasoned professional strength and a valuable perspective on the consumer for our home licensing and product development efforts.”