La-Z-Boy Selling Online

June 15, 2008  by in UnCategorized   

By Home Furnishings Business in Accessories on June 2008 For the first time, shoppers can now buy a La-Z-Boy online after the Monroe, Mich., merchandiser added e-commerce capabilities to Lazboy.com to offer nine top-selling recliners and 10 room groups.

The announcement by the nation’s largest maker of upholstered furniture said the cross-channel shopping system will utilize the nationwide network of more than 300 La-Z-Boy Furniture Galleries stores.

“As more consumers are cross-channel shopping, it is imperative that La-Z-Boy provide them with the information and resources, the desire and the ability to make their purchase whenever and however they want to,” said Doug Collier, chief marketing officer for La-Z-Boy. “Our e-commerce model will offer customers the best of both worlds—the convenience of online furniture shopping and the service of a local store.”

The site’s initial offerings represent a wide range of stationary and motion styles in select fabrics and leathers. The company expects to expand its offerings in the future to include more furniture styles, as well as tables, lamps and accessories.

The La-Z-Boy Web site already offered a number of tools, such as a dealer locator, realistic fabric-to-frame rendering and a virtual room planner. La-Z-Boy developed the e-commerce platform with Fry Inc., an integrator that provides solutions to companies such as Crate and Barrel and Whirlpool.