Crate and Barrel Receives Marketing Award

June 12, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on June 2008 Crate and Barrel and DonorsChoose.org have received the Silver Halo Award from the Cause Marketing Forum for a program that has provided more than $700,000 to public school classrooms since 2006.

The award, the highest honor in cause marketing, recognizes a program created by DonorsChoose.org that enables individuals to fund classroom projects submitted online by public school teachers. Chicago-based Crate and Barrel, which operates 160 stores, distributed more than 128,000 DonorsChoose.org Giving Cards to its customers as a thank-you for their business, and those cards were used online to help more than 400,000 students.

According to the Crate and Barrel announcement Thursday, the company found that customers spend more at Crate and Barrel following a DonorsChoose.org experience, and see the company as more community-minded than before.

“The positive responses from our customers have been tremendous, and we are excited to continue our partnership with DonorsChoose.org,” said Crate and Barrel CEO Barbara Turf, who said the company will continue the program in 2008.