Specialty Sleep Association Takes Las Vegas Market Showroom

June 12, 2008  by in UnCategorized   

By Home Furnishings Business in Bedding on June 2008 The Specialty Sleep Association (SSA) will unveil its 15,000-square-foot permanent showroom in Building C at the World Market Center (WMC) at the Las Vegas Market next month.

The association’s theme, “The Future of Sleep,” will be reflected by the companies and products exhibiting in this space.

“Specialty sleep is the fastest growing segment of the bedding industry,” said Dale Read, association president. “With consumer and retail acceptance on the rise, we jumped at the opportunity to better showcase and promote our members’ products to retail buyers.”

Read said the showroom will bring the latest bedding technology “under one roof.”

“It feels like Disneyland for bedding with everything from memory foam, latex, air and gel to water, adjustable, natural and organic bedding products all at one site,” he said.