Living Green Pavilion Moving On-Campus at World Market Center

June 10, 2008  by in UnCategorized   

By Home Furnishings Business in Las Vegas on June 2008 The Living Green Pavilion is moving onto the World Market Center campus for this summer’s Las Vegas Market, July 28–August 1. The 12,000-square-foot-plus showcase of eco-friendly furnishings will be located next to the buyers lounge on the fifth floor of the new Building C.

The Living Green Pavilion has been popular since its inception, and is attracting more cutting-edge sellers than ever before.

“All products shown inside the Living Green Pavilion have a legitimate eco-story. Some products are made from recycled materials, others from FSC-certified wood or other sustainably harvested materials,” said Sustainable Furniture Council board member and Living Green Pavilion Leasing Manager Jeffrey Hiller. “It’s going to be a truly green showcase.”

Within the pavilion, the green theme spans contemporary, transitional and traditional styles in virtually all segments, including upholstery, case goods, accent furniture, accessories and bedding. The Market also will welcome many first-time exhibitors, such as Harden Furniture, a full-line manufacturer that has been sourcing materials and building furniture in upstate New York for more than a century. Harden was one of the first to be awarded Silver Exemplary Status by the Sustainable Furniture Council earlier this year. 

Eco Exotic will showcase unique products from Indonesia, all of which use 100-percent-FSC-certified lumber. Attendees can also look forward to major presentations from design-oriented companies such as Natural Fine Furnishings and Asian Art Imports.

While the Living Green Pavilion was housed at off-site venues during past Markets, the on-campus location this summer will make it much more convenient for buyers to visit Living Green, said Robert Maricich, president and CEO of World Market Center Las Vegas.

“Frankly, green areas are no longer a novelty at trade shows; they are expected by buyers,” Maricich said. “Our leasing and programming teams have worked closely with the Sustainable Furniture Council to make our Living Green Pavilion at the July 2008 Market the most successful and authentic green furniture venue in the world.”

Specific to this Market is the design elements of the Living Green Pavilion that emphasize sustainable materials in the setup of the Pavilion itself. There has also been a concerted effort to secure a wide range of substantial manufacturers with eco-friendly products that have mainstream appeal from a design, availability and pricing standpoint to combat a common perception that these types of products are unusual niche products that carry a price premium.