Oxford University Retains Licensing Agent

June 10, 2008  by in UnCategorized   

By Home Furnishings Business in on June 2008 The famed University of Oxford in England is jumping into the licensing game and has hired a North American agent.

The historic university, more than nine centuries old, is considered one of the top universities in the world. The agency, Stone America in East Rutherford, N.J., is responsible for establishing a comprehensive licensing program with initial categories including furniture, textiles, tabletop, home décor, collectibles, publications and fashion.

“Oxford University is a great university and one of the best-known university brands in the world,” said Chris Evans, managing director of Oxford. “Working with Stone America, we look forward to delivering on the potential of Oxford University’s brand.”

Oxford, which has hosted teaching in some form since 1096, includes 39 colleges, seven private halls and a central university function. Institutions and departments at the university including the Bodleian Library; Ashmolean Museum of Art & Archeology; Museum of Natural History; the Pitt Rivers Museum of anthropology and archaeology; Museum of the History of Science; and the Botanic Gardens, all of which offer archive material embracing an extensive range of content imagery, artwork and documents.

“We are honored by this appointment from Oxford,” said Robert Stone, president of Stone America Licensing. “The rich archives of history, artwork and designs as well as the iconic Oxford crest, make this a licensing program with extraordinarily rich resources and possibilities. Much more than the typical college logo on a T-shirt, the Oxford licensing program will be about fashion, lifestyle, education, limited edition and more.”

The Laura Ashley brand is among Stone Licensing’s list of clients.