Broyhill Partners with TLC’s ‘Your Place or Mine?’

June 3, 2008  by in UnCategorized   

By Home Furnishings Business in Case Goods on June 2008 Broyhill Home Furnishings, Lenoir, N.C., announced Tuesday that it has partnered with “Your Place or Mine?”, a new family game show hosted by soap star and television personality Cameron Mathison. Broyhill is the exclusive furniture partner for all 13 episodes, and will be providing prizes for up to four rooms of furniture per episode including dining rooms, living rooms, master bedrooms, youth bedrooms, game rooms and home offices.

“Your Place or Mine?” premieres Sunday, June 8 at 8 p.m. on TLC television. TLC’s first-ever game show offers a unique format that combines trivia and friendly competition with home decorating. The studio-based family game show pits two families against each other for a chance to win brand-new rooms of furniture for their homes. The twist: Movers are already at each of their homes, so when a family wins a room of furniture, they watch along with TLC viewers as the new room is actually moved into their house right then and there.

A family who wins a room of furniture also then has the ability to take a new room or steal rooms from their competitors. If a room is stolen, the family will watch as their brand new room of furniture is taken back out of their home, their old furniture moved back in, and the stolen room moved into their competitors’ home, all on-camera.

The families compete for four rooms in each episode. In the end, the family that has the most points advances to the final round to play for a brand-new car.

“Broyhill has been a longtime participant on game shows, so participating in a game show with a primary focus on furniture and home make-overs made perfect sense for us,” said Scott Reid, chief marketing officer at Broyhill. “We are very excited about our partnership with TLC’s ‘Your Place or Mine?’. TLC’s demos attract an upscale audience and their home-focused programs are very targeted to their viewers. We are thrilled to have the opportunity to showcase our products on this exciting new game show.”

Broyhill is a subsidiary of Furniture Brands International, St. Louis.