Donald Eisen Launches Platinum Furniture Collection

June 2, 2008  by in UnCategorized   

By Home Furnishings Business in Case Goods on June 2008 Industry veteran Donald Eisen, through his company, Collage Marketing, has launched the Platinum Furniture Collection, which will serve as the exclusive sales and marketing arm for a Chinese manufacturer with four factories making case goods upholstery and contract furniture.

Eisen spent 25 years as a vice president and retail merchandiser for Englanders/Worrells, where he ran the South Florida division. He then spent six years as executive vice president of Collezione Europa and the last four years as president of a rep group covering Arizona, Nevada and Utah.

Platinum will debut at the Las Vegas Market this July in space 226 of the World Market Center’s Building B. The initial offering will include arch bookcases, ladder bookcase wall, two bookcase/flatscreen walls, an executive desk, two complete bedrooms and a media wall. Dining room will debut in High Point this Fall Market.

“We had a sample ladder library wall at High Point for several accounts to see that was received with a lot of enthusiasm,” Eisen said. “All products that we produce will be all wood, no resin, no mdf, beautiful hand-rubbed designer finishes, and include all of the quality details that high-end stores would expect. Our pricing will be an excellent value, so the dealer can make the highest margin possible and be profitable to survive this economy.”

Eisen said Platinum will utilize the best in sophisticated designs for the American market. Offerings include a platform bed with bunching cabinets. Samples are now being made, and Eisen said the company has commitments from two major retailers. Platinum can also do single-order total custom work as well as make exclusive designs for customers.

Another goal is to be pro-retailer and pro-rep.

“In a time when companies have fired reps and cut commissions we are offering top earnings and will only hire reps that will make the commitment to work with limited distribution and give sales meetings and store service to grow the business,” Eisen said. “We are not looking to sell everyone. At first we will offer mixed containers and net 30-day billing to qualified retailers. There is a U.S. warehouse facility in the West Coast. We have hired reps for California, Texas , Florida and the Midwest but have many territories open. There will be no ‘house’ accounts.”

Eisen said that as a former retailer, he understands customer needs.

“We will not sell the discount stores,” he said. “I have target customers that I want to build a relationship with. For the first time, I can make commitments that I know will be followed. Platinum will not be the biggest. Our goal is to be the best.”

For further information, please call (702) 234-1318.