Design Within Reach Selects Technology Platform

June 2, 2008  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on June 2008 San Francisco’s Design Within Reach, which has Internet, catalog and store operations, has selected the Retail.net solution from Tomax Corporation, Salt Lake City, to support its cross-channel operations, including the Web, call center, design studios and future retail storefronts.

The retailer, which operates 68 stores, has announced plans for two new stores this year in a new format called Design Within Reach Tools For Living.

“Tomax understood the vision of our brand, which dictates the requirement for an extraordinary customer experience and the need to provide a streamlined, elegant process to support our clientle in the store, online and through the catalog,” said DWR CEO Ray Brunner. “Retail.net provides the flexibility and the single foundation we need for our operations going forward.”