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Tom Little Joins Broyhill as VP of Sales/Merchandising

By Home Furnishings Business in Merchandising on June 2008 Broyhill Home Furnishings has named Tom Little vice president of sales/merchandising, a new position at the Furniture Brands International company. He reports to Anthony Teague, Broyhill vice president of upholstery merchandising.

Previously, Little was vice president of sales for Craftmaster Furniture, overseeing sales, marketing and merchandising for the company’s upholstery line. His other industry experience includes sales for Bassett Upholstery.

Little will work closely with Teague and Deitra Smith, merchandise manager – upholstery, to better penetrate other product categories, continue to diversify the upholstery presentation and to broaden the Broyhill customer base. He will play an integral role in the company’s Design Center of Excellence, which focuses on the development of more relevant, coordinated product across all categories and targets ways to help the company’s retail partners sell increasingly greater volumes of Broyhill furniture.

“Our upholstery program is experiencing explosive growth,” said Jeff Cook, president of Broyhill, Lenoir, N.C. “We created Tom’s position to be sure we continue to introduce the right product at the right time and to do that by directly integrating the feedback of the sales team with the creative juices of the merchandising team. Tom is one of the few individuals in the industry who has a demonstrated track record of combining both sales and merchandising skill sets and doing it well. He will be a powerful addition to our leadership team.”

Teague noted that Little has a strong sense of what’s happening at retail.

“He has developed solid relationships among retailers because he listens carefully, analyzes the needs of his customers and provides quick, reliable solutions,” Teague said. “He is well-connected, knowledgeable, hardworking and trustworthy.”


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