Highland Design Readying Jane Seymour Collection

May 27, 2008  by in UnCategorized   

By Home Furnishings Business in Bedroom on May 2008 Jane Seymour has teamed with Highland Design to develop a line of home furnishings that will debut by January 2009. The three collections—reflecting Seymour’s three homes—will include case goods and upholstery with master bedroom, dining and living/occasional components.

Well-known for her title role on “Dr. Quinn, Medicine Woman,” Seymour has been a frequent guest star on a variety of programs in recent years and was on the seventh season of “Dancing With The Stars.”

Highland Design’s Curt Christian said celebrity-endorsed furniture products are growing at a rate many times faster than the market as a whole, and Seymour addresses a gap among consumers over 35-years-old. He said Highland Design’s consumer research found an unusually strong level of favorable response, especially among affluent consumers.

“We were excited to begin with, but these results blew us away,” Christian said. “People love her and trust her, and we are thrilled to have the opportunity to work closely with Jane.”

He said Seymour, an accomplished painter, will be involved in developing collections reflecting a Western flavor, an English country slant and a more casual Malibu style.

“My new furniture collection reflects my varied styles of living,” Seymour said. “It is designed to complement my current textile, lighting and decorative accessory collections. Now my customers will be able to discover their own style and put it all together in their own homes.“

Christian intends to market the Seymour Home Furniture Collection to a national network of strong regional furniture retailers that will have exclusivity within their markets.