Furniture First’s Private Label Mattress Line Exceeding Expectations

May 1, 2008  by in UnCategorized   

By Home Furnishings Business in Bedding on May 2008 Since its January launch, Furniture First’s Mattress 1st line of promotional mattresses by Serta have exceeded sales expectations, according to a Thursday announcement by Furniture First, which has 160 retail members.

“The new bedding program is just the medicine for today’s retail climate,” said Larry Barnes of FurnitureLand, Delmar, Del.

The strategic collaboration between the $1.4 billion buying group and Serta to produce the private label mattresses is designed to enable members to offer a high-quality mattress with unparalleled values and promotional price points.

“Our sales in the first month are running at 120 percent of the same period last year,” said Steve Rotman of Rotman’s, Worcester, Mass., who is chairman of Furniture First’s board of directors.