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National Geographic Debuts Outdoor Collections
December 2,
2007 by in UnCategorized
By Home Furnishings Business in Casual Furniture on December 2007
National Geographic, Washington, has teamed up with New Creative, Milford, Ohio, to develop a line of outdoor living furnishings that include accent furniture, fountains, décor accessories and birding products.
The collection , which debuted earlier this month in retail stores, builds on National Geographic Home Collection products that include collections by Lane Home Furnishings, a licensee since 2003, as well as framed art, lighting and rugs.
“Our goal was to create a line of products that is both aesthetically pleasing and authentic,” said Krista Newberry, vice president of licensing, home furnishings, National Geographic. “Collaborating with experts, including our own National Geographic ornithologist George Watson, ensures that the products make a positive contribution to wildlife while bringing the mystery and wonder of nature to people of all ages.”
According to an announcement last week, the New Creative products are available in most Wild Bird Unlimited stores and on Amazon.com .