Furniture Row Upgrades Bedding Site

November 25, 2007  by in UnCategorized   

By Home Furnishings Business in Mattresses on November 2007 Denver Mattress, Furniture Row’s bedding subsidiary, has upgraded its Web site, http://www.denvermattress.com, by adding customer ratings and reviews.

With the technology provided by Bazaarvoice, current customers can share feedback about Denver Mattress products by posting reviews or using a five-star rating system that gives prospective purchasers information to make an informed decision. Denver Mattress manufacturers its own mattresses and claims its products cost as much as 50 percent less than competitors.

“Research shows that 58 percent of online shoppers prefer sites that feature ratings and review, and shoppers who read review experience 21 percent higher purchase satisfaction,” said Bill McKendry, Furniture Row’s marketing director. “That’s what this is all about.”

Furniture Row operates more than 330 stores in 31 states that include Denver Mattress, Sofa Mart, Oak Express and Bedroom Expressions nameplates.