West Elm Strikes Condominium Deal

November 19, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on November 2007 West Elm, a 27-store subsidiary of Williams-Sonoma, has partnered with one of the largest real estate developers in Washington, D.C., to provide design consultation and furniture to a new high-end residential building, Midtown Alexandria.

The design services agreement for residents of the 368-unit high-rise condominium tower is one of a number of strategic alliances for the developer, Kettler, which also features GE Profile appliances in the building.

“We are delighted to have the opportunity to work with (West Elm), a brand known for sophisticated décor and furnishings,” said Jamie Gorski, Kettler’s chief marketing officer. “In addition to being one of the nation’s most successful furniture companies, West Elm gives our residents the opportunity to create a completely unique environment that suits their tastes and lifestyle.”

West Elm, which recently opened a new store in Washington, D.C., also sells through catalogs and its http://www.westelm.com Web site.