Roberts Joins Tietex to Head Motion Furniture Fabric Line

November 11, 2007  by in UnCategorized   

By Home Furnishings Business in on November 2007 Sid Roberts has joined Tietex Interiors as business development manager for the company’s new line of fabrics created for motion upholstery.

In the new position, Roberts will oversee product development and sales for the line.

“This move is a natural outgrowth of our decision to align sales and marketing responsibilities along market segments, and Sid is the ideal person to manage this specific segment,” said Mike Durham, president of Tietex. “We have had success in the motion category both here and in Asia, but Sid’s contribution and market knowledge, coupled with our commitment to motion, should position us as a major player in both geographical markets.”

With more than 25 years experience in the motion segment, Roberts will have sole responsibility for business development, including strategic planning, primary sales, marketing and merchandising support.