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Parlin Named VP for PROFITsystems

By Home Furnishings Business in Retail Technology on November 2007 Shelley Parlin has been named vice president of professional services for PROFITsystems, Colorado Springs.

She was previously the company’s director of professional services and joined the company in January from Parlin’s Furniture, a 30-year-old retailer in Battle Creek, Mich.

“As a former client over the past decade, Shelley’s intimate knowledge of the benefits we deliver to retailers allowed her to hit the ground running,” said Jeff Niskern, president. “Her professionalism and significant contributions to our team and our clients since January merit the new title, which more accurately reflects her level of responsibility with PROFITsystems.”

Parlin reports to Niskern and is responsible for retail client communications, marketing and education of retail best practices. Parlin also works with the PROFITsystems executive management team to refine and implement the company’s mission and goals.


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