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Canada Joins Magnussen Home Furnishings Sales Team

By Home Furnishings Business in Case Goods on November 2007 Kay Canada has been named vice president of sales for Magnussen Home Furnishings’ Western U.S., Mexico and International regions.

She reports to Don Essenberg, executive vice president and chief marketing officer.

In her new position, Canada is responsible for increasing sales revenues and for recruiting, managing and training the sales team in her territory.

“Kay’s firm grounding in sales management combined with her strong retail perspective and proven ability to increase market share will be a huge asset to us,” Essenberg says. “Kay understands that today any sales effort needs to be focused on the consumer. Her experience includes retail gallery management, field manufacturer representative sales and sales management. She knows that partnering with the retailer to sell the consumer is the future of our business.”

Prior to joining Magnussen Home, Canada was the vice president of sales for the United States and Canada for Durham Furniture, where she was responsible for leading a team of 32 independent sales representatives to achieve the company’s sales goals, prospecting new accounts, determining sales quotas for territories and for annual territory evaluations. She also was responsible for developing sales training materials, managing the Durham sales training program for retail sales associates, and overseeing the company’s customer service and corporate trainers.

Prior to that, Canada was the corporate gallery manager for Mathis Brothers Furniture where she ran the company’s high-end business for the Oklahoma City, Tulsa and Indio stores. Other experience includes working in sales positions for Bernhardt Furniture, Lexington Home Brands, and Pennsylvania House.

“We are pleased to welcome Kay to the Magnussen Home family as we continue to build and strengthen our senior management team,” said Richard Magnussen, chief executive officer and president. “She will add significant value to our dealer relationships and we look forward to her contributions in helping to build our Western U.S., Mexican and International territories.”


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