Henredon Launches Bespoke Custom Division

November 7, 2007  by in UnCategorized   

By Home Furnishings Business in Case Goods on November 2007 Henredon, part of Furniture Brands International’s Designer Group, announced plans Wednesday to launch Bespoke, a custom wood and upholstery division, in 2008. Bespoke’s custom capabilities will provide an array of designer-friendly choices and options to provide a premium customization experience to luxury consumers.

“Our decision to form a custom furniture division arose out of Henredon’s dedication to address the needs of the upscale design and retail communities,” said Thomas Tilley, president of Henredon, High Point. “Our consumers don’t live in a ‘one size fits all’ environment. Their furniture options should be just as savvy and just as flexible as their options in lattes or personal computers. At Henredon, we understand that our furniture becomes a part of the one asset that truly reflects their personal style, their home.”

The Bespoke division will debut at the October 2008 High Point Furniture Market. The launch collection will include wood and upholstery items for bedroom, living room, dining room and occasional.

“In my years of experience at retail, I was often frustrated when trying to satisfy the sophisticated client with the limited amount of custom options available,” said Michael Delgaudio, Henredon’s senior vice president of creative design. “The launch of this custom division at Henredon will give our retailers and designers a phenomenal resource to utilize. Bespoke will set a new standard for customization within our industry.”