SolaraHome Debuts Home Theater and Motion Seating Retail Division

November 4, 2007  by in UnCategorized   

By Home Furnishings Business in Home Theater on November 2007 Elite Screens Inc., a Cerritos, Calif.-based manufacturer of custom-installed theater seating, has created SolaraHome, a subsidiary specializing in residential home theater and motion seating products. SolaraHome will make its debut to the residential home furnishings trade at the January 2008 Las Vegas Furniture Market.

“Launching SolaraHome into retail is a logical next step for us,” said Tiffany Wu, new business development director for SolaraHome. “With so many consumers converting their living rooms into home cinema settings, home theater remains one of the fastest growing categories in the furniture market. Our success in custom home-theater seating demonstrates the expertise necessary to bring this product to the retail market.”

The SolaraHome line includes a wide selection of products in leather, leatherette and microfiber offered in stock at the company’s California warehouse. Orders are drop-shipped within three to four days.

Elite also established SolaraSound, the speaker division of SolaraHome, which offers power dynamic speaker systems to complement any home theater setting.