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Select Comfort Names Chief Marketing Officer

By Home Furnishings Business in Advertising on November 2007 Select Comfort, which operates more than 470 stores, announced Thursday that it has named Catherine Bur-Hall senior vice president and chief marketing officer. She starts work at the Minneapolis-based company Nov. 26.

She was previously vice president of marketing and advertising at Midas International. Earlier in her career, she was senior vice president and group account director for the Chicago office of BBDO Worldwide.

“Select Comfort is at a pivotal time in the evolution of the Sleep Number brand. So, we’re thrilled to welcome a marketing leader with Cathy’s deep experience to the team,” said Bill McLaughlin, chairman and CEO.


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