Jordan’s Shoppers Score With Red Sox Sweep

October 28, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 2007 As the Boston Red Sox completed a sweep of the Colorado Rockies Sunday with a 4-3 win in Denver, the loudest cheers came from the thousands of Jordan’s Furniture customers sitting on new sofas that became free as a result of their home team’s World Series victory.

Thanks to a promotion called Jordan’s Monster Deal, customers who bought furniture at the start of the season (March 7-April 16) will get full rebates on some of their purchases as a result of the Red Sox victory Sunday. The deal applies to purchases of mattresses, dining tables, sofas and beds at the four-store chain based in Avon, Mass.

In an interview last week, Jordan’s president and CEO Elliot Tatelman, a life-long Red Sox fan, predicted “our customers will be thrilled” with a Red Sox victory. “They’ll all get their money back.”

He said a decision on whether Jordan’s will offer a similar promotion next year rests with the insurers who protected the four-store retailer with a policy similar to those golf tournaments take advantage of when offering a big money prize to a player who scores a hole in one.

According to press reports, more than 30,000 people made purchases during the contest period, including one customer who Tatelman said bought $100,000 worth of furniture. Tatelman pointed out that the deal applies to sofas, but not chairs or love seats. Still, he said the promotion yielded a significant boost in business in the spring and could do so again.

“Hopefully, we’ll get some of (the rebates) back as people buy some extra pieces they didn’t buy” in the spring, he said.