Virginia Sterling Expands High Point Market Presence

August 26, 2007  by in UnCategorized   

By Home Furnishings Business in High Point on August 2007 Virginia Sterling, Galax, Va., the new solid wood bedroom company that John and Michael Scarsella launched last spring, is expanding its High Point showroom space for October Market.

The new showroom, Space 204 Market Square, formerly housed Shaw Living. Located on the second floor of Market Square almost directly across from the courtyard elevators, the space is roughly 60 percent larger than the company’s previous showroom with a conference room and full kitchen.

“It is about location and size,” said Michael Scarsella. “The new space is better located in Market Square, making us more accessible to our current and prospective dealer base. In addition, the space is significantly larger, allowing us to fully display our growing product line. We will have seven complete bedroom collections on the floor this fall.”

Virginia Sterling said it enjoyed an overwhelming response to the four initial solid wood bedroom collections introduced in March at the High Point Market and will roll out three new groups in October.

“We have opened more than 125 dealers across North America, with more coming on board each week,” Scarsella said. “We began shipping product in June after increasing our production runs to meet the demand. Despite the tough conditions this summer, our sell-through at retail took off immediately and has been excellent.”