AHFA/High Point Market Webinar to Offer Tips on Creating Effective Press Kits

August 23, 2007  by in UnCategorized   

By Home Furnishings Business in High Point on August 2007 The American Home Furnishings Alliance and the High Point Market Authority will sponsor a free webinar next week that will offer exhibitors at the upcoming High Point Market methods for raising their visibility in the consumer press.

“How to Prepare an Effective Press Kit” is scheduled for 10-11 a.m. (Eastern Time), Wed., Aug. 29. The online event will focus on the ins and outs of putting together an effective, attention-getting press kit. Presenters will share tips for writing press releases, creating product photography that will get you noticed, and attracting media to your showroom during Market.

“Journalists covering the High Point Market are extremely pressed for time. It’s not easy to get their attention, but it can be done,” said Pat Bowling, AHFA vice president of communications. “Though the webinar, you will learn ways to craft a press kit that will help your company get noticed and increase your chances of receiving valuable coverage in the consumer media.”

“Telling your story to the media requires a level of practical knowledge, such as how to write a press release and how to work with the High Point Market Media Center, which welcomes press kits from all High Point Market exhibitors,” added Kimberley Wray, vice president of marketing and communications at the High Point Market Authority.

The webinar is open to any High Point Market exhibitor, but space is limited. Interested parties may reserve a spot by calling Jan Wellmon at (336) 869-1000, ext. 221 to register.