Kincaid Taps Media Matters for New Marketing Initiatives

August 22, 2007  by in UnCategorized   

By Home Furnishings Business in Advertising on August 2007 Kincaid Furniture Company, Hudson, N.C., has selected The Media Matters Inc., to develop and facilitate new marketing initiatives.

“We are celebrating 60 years of providing quality furniture for consumers throughout the world,” said Bob Lemons, senior vice president of sales and marketing at the Hudson, N.C.-based vendor of solid wood case goods. “With our longevity come challenges of keeping our brand fresh with consumers and consistently leveraging our brand equity with the trade.”

New initiatives will focus on increasing awareness of Kincaid’s 20-plus collections, with an emphasis on consumer and trade public relations, as well as advertising programs and special events. Kincaid also will promote its long-running Laura Ashley Home license in its media outreach throughout the coming year.