High Point Launches Upgraded Market Planner

August 20, 2007  by in UnCategorized   

By Home Furnishings Business in on August 2007 High Point Market organizers are counting on an upgraded online “Market Planner” tool going live on the market’s Web site this week to help buyers plan a more productive trip to the show, which takes place Oct. 1-7.

The Market Planner lets visitors research exhibitors and events prior to market, then select and save showrooms and events they don’t want to miss to their personal “Market Plan.” To use the tool, log on to the High Point Market Web site, www.highpointmarket.org, click on “Planning Your Visit,” and then click the “Market Planning” icon.

“Buyers can search and map their route by company name, showroom building or product category and create a pdf file that they can e-mail to associates and/or print out to carry along in High Point, complete with a map of shuttle routes that serve the sights they most want to see,” said Brian D. Casey, president and chief executive of the High Point Market Authority.

This season, the Market Planner has been upgraded to include designations that indicate whether an exhibitor is small-retailer-friendly and/or designer-friendly, whether the exhibitor is a container-only supplier, has a U.S. warehouse and/or whether the exhibitor has minimum-order requirements.

“Buyers responded very positively when we created a printed Market directory with these designations and many suggested that we marry these designations to the Market Planner function on the Web site,” Casey said.