Radisson Renews Select Comfort Bed Agreement

August 12, 2007  by in UnCategorized   

By Home Furnishings Business in Mattresses on August 2007 Minneapolis-based Select Comfort announced Friday that it has renewed its partnership with Radisson Hotels & Resorts that now offers the bed retailer’s mattresses in most rooms in the United States, Canada and the Caribbean.

The new deal builds upon a 2004 agreement in which Radisson pledged to put more than 90,000 mattresses at hundreds of Radisson properties. A Radisson spokeswoman said Monday that up to 90 percent of rooms in North America and the Caribbean now have Select Comfort mattresses. More than 180 properties have the bed.

“We are very pleased about the new agreement because the Sleep Number bed has helped Radisson stand apart in the minds of frequent travelers,” said Nancy Johnson, Radisson’s executive vice president of full-service hotels.

Johnson said more than two-thirds of Radisson guests are aware of the Select Comfort brand, and guests rate “comfortable beds” as one of the strengths of Radisson properties.

Select Comfort’s mattresses are unlike traditional inner-spring mattresses, and use dual-adjustable air chambers that are adjustable to anyone’s preference via a Sleep Number setting. Select Comfort operates 460 stores across the United States and also sells through select bedding retailers.