Jacuzzi Goes To Sleep

August 12, 2007  by in UnCategorized   

By Home Furnishings Business in Bedding on August 2007 Chino, Calif.-based Jacuzzi, which has become virtually synonymous with whirlpool baths and spas, is extending its brand into the mattress category.

Jacuzzi has teamed with Thurmo Medical Sleep Products of High Point, N.C., on a line of Jacuzzi Sleep Systems that include mattresses and sleep products using a proprietary gel visco-elastic memory foam. Jacuzzi Sleep Systems will be sold through upscale specialty bed stores, full-line furniture stores, department stores and interior designers.

“The Jacuzzi brand is known around the world for the highest quality innovative products that help people rest and rejuvenate in a luxurious and stylish manner,” said Jacuzzi Brands President and CEO Thomas Koos. “Upscale consumers indicated strong interest in purchasing luxury bedding under the Jacuzzi brand and with this license we will extend our outstanding health and wellness credentials to that important category.”