Mattress Firm Teams With ‘Sleep Doctor’

August 7, 2007  by in UnCategorized   

By Home Furnishings Business in Bedding on August 2007 Mattress Firm, which has 400 sleep stores in 36 markets, announced Tuesday it has entered into a long-term strategic alliance with sleep expert and author Michael Breus.

Breus is the author of “Good Night: The Sleep Doctor’s 4 Week Program To Better Sleep and Better Health” and is also the resident sleep expert for WebMD.com. He has appeared as a wellness expert on national TV programs that include “Oprah,” “CNN,” “The Today Show” and “The View,” and has been interviewed for articles in a number of national publications. He’s a clinical psychologist specializing in sleep disorders and a diplomate of the American Board of Sleep Medicine. He’ll be featured in a PBS special called “Good Night With The Sleep Doctor” in December.

In his relationship with Houston-based Mattress Firm, he will participate in the retailer’s public awareness initiatives on the importance of proper sleep. “We are thrilled to have the opportunity to work with Dr. Breus on advocating the importance of a great night’s sleep,” said Bill Dandy, Mattress Firm’s executive vice president of branding. “It was clear to us from the beginning that Dr. Breus’ relentless commitment to educating the public was consistent with our passion as a company to improve people’s lives by offering sleep solutions through an unparalleled buyer’s experience.”