Select Comfort Enhances Bedding Offerings

August 7, 2007  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on August 2007 Select Comfort Corp. is rolling out enhanced Sleep Number 7000 and Sleep Number 9000 beds with upgraded, luxurious materials.

“The new Sleep Number beds represent the company’s desire to continue to innovate for the benefit of the consumer,” said Greg Pesky, the company’s product director for consumer mattresses. “The key attribute of the Sleep Number bed is the ability to adjust the firmness on each side based on personal preference. By adding layers of the most technologically advanced fabrics and materials available, we’ve taken the comfort a sleeper can achieve on the Sleep Number bed to an entirely new level.”

The enhanced 7000 bed features a rayon and silk sleep surface that is softened with aloe vera. The fabric also provides effective vapor and moisture transfer, wicking away heat and sweat for added comfort while sleeping. The bed also has three inches of Intralux Ultra, a premium foam

The new Sleep Number 9000 bed offers a cover of boucle yards for vapor and moisture transfer. The bed also features Outlast Adaptive Comfort technology, which is supposed to balance a sleeper’s temperature.

“With most mattresses, the look is very homogeneous, and the design feels outdated because it’s so extravagant and ornamental,” said Brad Lohrding, vice president and design director with Polivka Logan, a Minneapolis-based design house with a 45-year history in consumer product design. “With the new Sleep Number beds, we saw an opportunity to make a statement about the advanced technology found on the inside, by creating a modern, sophisticated design on the outside.”

Both the 7000 and 9000 beds offer Select Comfort’s adjustable air chambers for a personalized sleep experience.

Select Comfort, based in Minneapolis, designs, manufactures, markets and supports its adjustable-firmness mattresses. The beds are sold through Select Comfort’s 460 company-owned U.S. stores, select bedding retailers, direct marketing operations, and online at sleepnumber.com.